For hosts with promoters
How to pay party promoters fairly: per paid pass, with numbers you both trust
Many hosts who grow on Instagram end up working with promoters: people with a following, a college crowd or a WhatsApp group, who bring guests in return for a cut. It works until the morning after, when a promoter says they sold 40 and your list says 26.
That argument is rarely about honesty. It’s about counting: who booked through whom, whether free entries count, what happens to a pass that was cancelled. This guide is about agreeing those things before the night, and then letting the numbers settle the money.
1. Choose how you pay, and say it in one line
Hosts pay promoters in a few common ways: a fixed amount for each guest they bring, a percentage of what their guests paid, or a fixed amount with a bonus once they pass a number. Whichever you choose, write it down in one sentence and send it before you share any link.
- Per paid pass: “₹150 for every paid pass booked with your code.” The easiest to check, and the one Yano adds up for you.
- A percentage: “10% of what your guests paid.” Fair when prices vary a lot between pass types.
- A fee plus a bonus: “₹100 a pass, and ₹1,000 extra once you cross 50.” Good for pushing your best promoters.
2. Agree what counts before the night
Most disputes come from passes that sit in a grey area. Settle them upfront, in writing, in the same message as the rate.
- Free entries don’t count. A free pass or a guest list spot didn’t bring you money, so it doesn’t earn a payout.
- Cancelled passes don’t count. If a guest cancels or is refunded, that pass drops off.
- A booking counts once the payment is confirmed, not when someone says they’ll come.
- Decide whether you pay for passes booked or for guests who walked in. Paying per paid pass is simpler; paying per head at the door is stricter.
3. Give every promoter their own link
- Open your event, tap Manage, and find Promoter & promo codes.
- Tap New code, choose “A promoter or partner”, and add their name and what you pay per paid pass.
- Copy their link and send it to them with your one-line deal.
On Yano, make a promoter code for each person: their name, a code like RIYA, and what you pay per paid pass. The code doesn’t need a discount — the guest pays your normal price — but you can give one if the promoter’s crowd expects it.
Each code has its own booking link that adds the code for the guest. Guests who type the code at checkout are counted the same way. So the promoter never has to send you a list of names, and you never have to guess.
4. Count the same way you agreed
Yano counts each code with one rule: a pass counts when its payment is confirmed, it’s on a paid pass type, and it isn’t cancelled. Free passes and cancelled passes still show under the code, so nobody wonders where they went — they just aren’t counted. If a pass is cancelled after you’ve looked, it drops off the count by itself.
If you set a rate per paid pass, your dashboard shows what you owe each promoter next to their paid passes.
5. Settle with one message
After the night, open the code and tap Send numbers. Yano writes a plain message — their paid passes, the amount, and what wasn’t counted — that you can send on WhatsApp. Because it uses the same rule you agreed, there’s nothing left to argue about.
If a promoter wants the detail, download the report for their code: one row per pass, with the booking amount, whether it counts, and whether the guest checked in. If you pay a percentage or per head at the door, this is the sheet you work from.
6. You pay them yourself
Guests pay you directly, on your UPI or your own Razorpay or Cashfree account, and you pay your promoters the way you always have. Yano never holds ticket money and never pays promoters; it only counts. Codes cost nothing extra: each paid pass uses one credit (₹6–₹10), whoever brought it.
Give their guests a reason to use the link
A code can promise its guests something extra, like a free welcome drink. Guests see it before they pay and on their pass. At the door, the scanner shows it and your staff tap Given, so each pass gets it once — and a promoter can’t hand out more than their guests booked.
Try it for your next gathering
Free to start. Guests pay you directly; Yano never holds your ticket money. Free events cost nothing.
Questions people ask
Can promoters see their own numbers live?
Not by logging in. You send them their numbers from your dashboard with Send numbers, or share the report for their code.
What if a guest books without the link and forgets the code?
Then the booking isn’t linked to any promoter. Ask promoters to share their link rather than the code, so it’s added for the guest automatically.
Can I stop a promoter’s code halfway through sales?
Yes. Pause it: nobody new can use it, and the bookings it already brought stay counted. A code with bookings can be paused, not deleted.
Do I need to give a discount for this to work?
No. A promoter code can have no discount at all. The guest pays the normal price and the booking still counts for the promoter.
More guides
- How to sell college fest passes online: day passes, ambassador codes and fast gates
- How to sell tickets for a house party in India (and get paid on UPI)
- UPI or Razorpay for event tickets: which should you use?
- Pricing event tickets: early bird, couple and group passes
- Influencer collabs for events: a link per creator, and a clear view of who brought whom
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- Yano for colleges & universities: fests, club events, alumni meets →