Influencer collabs for events: a link per creator, and a clear view of who brought whom

1. Agree the deal in writing

Creators work in different ways. Some want a free pass for themselves and a friend, some a fixed fee for a reel or a story, some an amount for every guest they bring, and many a mix. Whatever you agree, put it in one message before they post.

• What they’ll post, and when: a reel, stories on two days, a pinned comment with the link.
• What they get: their own entry, a fee, an amount per paid pass, or a combination.
• What their followers get, if anything: a discount, or an extra like a free welcome drink.
• What counts: paid passes booked with their link or code, not free entries or cancelled passes.

2. Discount or no discount?

A discount gives followers a reason to book now, but it comes out of every pass. Often a small extra works as well: “Show this pass at the bar for a free mocktail.” On Yano a code can do either, or neither — with no discount, followers pay the normal price and the booking is still counted for the creator.

3. One link per creator

1. Open your event, tap Manage, and find Promoter & promo codes.
2. Tap New code and choose “A promoter or partner”. Leave the discount off to keep the price the same, or give their followers a percentage or flat amount off.
3. Name the code after the creator, add what you pay per paid pass if you pay that way, and add their followers’ extra if there is one.
4. Copy the code’s link and send it to the creator. It adds the code for every guest who opens it.

Followers who type the code at checkout are counted the same way, so it doesn’t matter whether the creator shares the link or just says the code in a reel.

4. Judge the collab on paid passes

Your dashboard shows, for each code, the paid passes it brought and — if you set a rate — what you owe. Free and cancelled passes are shown but not counted. Comparing two collabs is then a matter of comparing two numbers, not two screenshots of story views.

Use it for the next event too: invite back the creators whose followers actually came, and try new ones on smaller deals.

5. Share the numbers and settle up

Tap Send numbers on a creator’s code to send them a plain message with their paid passes and the amount, worked out the way you agreed. For the detail, download the report for the code: one row per pass, with whether it counts and whether the guest checked in.

You pay the creator yourself. Guests pay you directly on your UPI or your own Razorpay or Cashfree; Yano never holds ticket money and never pays anyone. It only counts.

6. Make the extra real at the door

If you promised followers an extra, it shows before they pay, on their pass and in their pass email. At the door, the scanner shows it and staff tap Given, so each pass gets it once. Scan the same pass again and it shows when it was given.