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Demand Testing SOPLast updated: September 2026

How to Run Zero-Risk Events with Minimum Guest Goal

Direct Answer: Yano’s Minimum Guest Goal feature allows creators and organizers in India to test event demand without taking money upfront. Hosts set a target guest count (e.g. 15 guests); attendees reserve spots for ₹0. Once the goal is reached, Yano automatically emails private 1-tap payment checkout links to all attendees. If the goal is not met, the event cancels cleanly with ₹0 collected, zero awkward apologies, and zero refund deductions.

The Solopreneur Problem: Why We Built This

Every independent creator, DJ, and house party host knows the fear: What if only 2 or 3 people buy tickets? You can't host a party for 2 people, and cancelling means dealing with painful bank refunds, payment gateway deduction fees, and angry attendees who feel scammed.

With Minimum Guest Goal, you collect ₹0 upfront commitment. Your fans reserve spots in 3 seconds because there is zero financial hesitation. The event only officially locks in when enough people are committed.

Step-by-Step Instructions: From Creation to Entry

  1. Enable the Goal: In Dashboard → New Event, toggle on "Minimum Attendance Goal" and set your target guest count (e.g. 15 or 25 guests).
  2. Set Ticket Tiers: Configure pass pricing as normal (e.g. ₹399). Attendees see the locked-in price they will pay once the event is confirmed.
  3. Share Your Event Link: Share your Yano link on Instagram, WhatsApp, or Twitter. Fans tap "Join Guestlist for ₹0" with zero upfront payment.
  4. Watch the Momentum Bar: Both your public event page and your event cockpit show real-time progress (e.g. 12 of 15 joined · 80%).
  5. Automated Private Payment Unlock: The instant the 15th person pledges, Yano automatically emails private 1-tap checkout links to every attendee.
  6. Host Early Override: If you have 10 great people and decide to host anyway, tap "Confirm Event Early" in your dashboard cockpit to trigger payment emails immediately.

Comparing Event Launch Methods

FactorYano Minimum GoalTraditional Upfront SaleGoogle Forms
Buyer Friction₹0 (Zero hesitation)High (Fans wait to see who goes)Low (No payment tracking)
If Goal is Not Met₹0 collected · 0 refundsMass refund nightmareDisorganized ghosting
Payment TriggerAutomatic private emailImmediate on bookingManual individual WhatsApp
Door Gate QR PassHMAC Single-use QRStandard TicketNone (Manual paper checklist)

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